Purpose–The purpose of this paper is to present a literature survey on, and classification for,
green marketing research. Design/methodology/approach–Suitable keywords were used to …

Purpose “Green” issues have become increasingly important to corporate decision-makers
as firms face mounting public sensitivity, stricter regulation and growing stakeholder …

Purpose–The literature on green consumer behaviour recently focuses upon the Asian
markets. Though environmental consciousness in Indian consumers is observed in the …

This study examines the role of knowledge agents as key enablers in the process of creating
and updating the environmental knowledge base of a firm and, in doing so, having a positive …

This study focuses on Chinese tourists' decision-making behaviour regarding green hotels
when visiting countries in the EU. It is hypothesized that tourists' selection process for green …

The emerging concern for the environment, particularly in consumer products, has grabbed
the attention of both practitioners and academics equally. With the aid of new …

Purpose–The purpose of this paper is to examine the relationship between returning
consumer environmental behaviour and tourists' propensity to stay in a green hotel …

Firms' marketing strategies and consumer perception towards green products have been
evolving quickly, and the emergence of the'green world'is a reality now. This paper …

Because competitive pressure in the hotel industry continues to increase, hotels have to
develop service innovation (ie, exploration) and service improvement (ie, exploitation) …

A review of the literature confirms that there is a need for knowledge management
frameworks which support knowledge creation, particularly in those organisations having to …