This paper examines organizational change, focusing on the distinction of changes
according to their scope and presenting a typology of evolutionary and strategic changes. It …

There is consensus that the effective implementation of cross‐functional teams is critical to
new product success. However, such teams face particular challenges because of well …

The authors propose a communication-based model of relationship marketing and discuss
how communication (rather than persuasion) is the foundation of the “new” customer …

This work presents a comprehensive model of supply chain management. Experienced
executives from 20 companies clearly define supply chain management, identifying those …

More and more firms are recognizing the advantages of web-enhanced brand communities
as a lever for relationship-marketing communication. Brand communities, not only provide …

Today there are few organizations that can afford to ignore information technology and few
individuals who would prefer to be without it. As managerial tasks become more complex, so …

This paper examines the dynamics of knowledge integration in the context of cross-
functional project implementation within four large organizations. Specifically, the research …

Современное развитие мирового сообщества характеризуется системной
интеграцией экономик государств, международной концентрацией капитала …

Organizational communication covers an eclectic mix of approaches, theories, and
methodologies, developed within organizational settings or applied from other areas. The …

In this completely revised version of his best-selling book, Cross-Functional Teams: Working
with Allies, Enemies, and Strangers, author and consultant Glenn Parker updates his …