Consumer purchase decision involvement across product categories and demographics
A Bansal, R Gupta, V Srivastava - International Journal of …, 2022 - inderscienceonline.com
Consumer purchase involvement for various product categories has been an area of
attention for both academicians and marketers for so long. However, developing countries …
attention for both academicians and marketers for so long. However, developing countries …
[PDF][PDF] The Role of Emotions in Consumers' Preferences for Shopping Malls versus Traditional Bazaars in Turkey
S Koran - 2020 - figshare.le.ac.uk
Since gaining independence in 1923, Turkey has been going through major
transformations, both culturally and economically. This transformation caused changes in …
transformations, both culturally and economically. This transformation caused changes in …
[引用][C] The Effectiveness of the Promotional Strategies used to Support the Implementation of the Proudly Zambian Campaign
B Mweemba - 2022 - ZCAS University