Little is known about the influence of motivators that drive consumers to grant permission to
be contacted via personalized communication. In this study, a framework is developed to …

Many firms capitalize on their customers' social networks to improve the success rate of their
new products. In this article, the authors analyze the dynamic effects of social influence and …

Companies are increasingly including innovative visual design elements such as
animations and pictographs in digital communication. While both elements can be beneficial …

Highlights•The notion of everyday consumer aesthetics is introduced.•Everyday consumer
aesthetics entails non-art and non-nature, diverse and dynamic experiences.• …

Despite being one of the most cost-effective methods, email marketing remains challenging
due to the low rate of opened emails and the high percentage of unsubscribed campaigns …

The redemption of loyalty program (LP) rewards has an important impact on LP members'
behavior, particularly on purchase behavior before and after redeeming a reward. However …

Despite the rise of digital, direct mailing as a marketing communication tool remains relevant
and widely applied in practice. Nevertheless, research into the effectiveness of direct mailing …

Two duopolists compete on price in the market for a homogeneous product. They can
“profile” consumers, that is, identify their valuations with some probability. If both firms can …

Purpose This paper aims to investigate the motivating and dissuading factors, which
develop consumers' attitude towards permission based marketing. Design/methodology …

Charities often include low-value monetary (eg, coins) and nonmonetary (eg, greeting cards)
pregiving incentives (PGIs) in their donation request letters. Yet little is known about how …