Online word-of-mouth as a predictor of television rating
CC Yeh - Online Information Review, 2015 - emerald.com
Purpose–Despite the growing importance of online word-of-mouth (WOM) with regard to
television (TV) ratings, it is usually excluded from early prediction models. The purpose of …
television (TV) ratings, it is usually excluded from early prediction models. The purpose of …
Case-based decision model matches ideal point model: application to marketing decision support system
This paper studies the relationship between a case-based decision theory (CBDT) and an
ideal point model (IPM). We show that a case-based decision model (CBDM) can be …
ideal point model (IPM). We show that a case-based decision model (CBDM) can be …
[PDF][PDF] From on-air to online: an integrated framework for television viewership prediction
S Tai, K Hon - 2018 - scholars.hkbu.edu.hk
The unprecedented expansion of online video has dramatically changed patterns of media
consumption. More and more viewers are watching serialized drama on television across …
consumption. More and more viewers are watching serialized drama on television across …
[PDF][PDF] 沖縄県における幸福度とその要因に関する考察: 経済関連の変数・家族・モバイルメディアと幸福度
金城敬太， 伊佐玲香， 伊波美咲 - 沖縄国際大学経済論集, 2015 - okiu1972.repo.nii.ac.jp
概 要本研究では, 近年注目されている沖縄県における主観的な幸福度についての調査を行い分析
した. 結果として, 性別が女性であることが幸福度の高さに影響していることが明らかとなった …
した. 結果として, 性別が女性であることが幸福度の高さに影響していることが明らかとなった …