This study explores the influence of hedonic and utilitarian values of food packaging design
that influences customers' buying decision. It focused on processed frozen food produced by …

The objective of this study is to determine the impact of product packaging on consumer
buying behaviour. The purpose of this research is to examine the factors, which are impact …

In today's business world, marketers operate in a highly competitive and dynamic
environment. Competition for consumer attention at the point of purchase has become more …

In today's competitive market packaging and its aesthetic elements have occupied an
important and unique position in delivering the product to the end users. It has become …

Bahwa penjualan bumbu masak mama nadya selama 3 bulan kedepan mengalami
kenaikan dari penjualan di bulan sebelumnya yaitu, Dibulan Februari dan Maret hasil …

We studied the consumer preference for the packaging of" Samgyetang" retort product in
order to improve its function and design. A total of 319 eligible respondents (male 175 …

In recent years, competitive in food industry is getting intense. This caused manufactures
have to put more effort to increase their food packaging's communication capacity and …