This research aimed to assess the impact of green packaging and green advertising on
competitive advantage and business performance of manufacturing Small and Medium …

The aim of this paper is to conceptualize the significance of customer-defined market
orientation in creating superior customer value and building long-term customer relationship …

The contribution of Small and Medium-Sized Enterprises (SMEs) to economic prosperity and
expansion is widely acknowledged worldwide. However, the empirical evidence in the …

Purpose The purpose of this study is to see the effect of market orientation (MO) on business
performance with two intervening variables, namely, service innovation and total quality …

Previous research has shown a connection between market orientation (MO) and firm
performance, as well as between performance measurement systems (PMS) adoption, but …

Small and medium-sized enterprises (SMEs) play important roles in driving domestic
economy. The purpose of this research was to examine the causal relationship model …

Objective: The objective of this article is to identify the impact of market orientation and its
elements on company competitiveness of internationalized medium-sized and large …

Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis di era globalisasi diikuti oleh
persaingan bisnis, kinerja bisnis, dan kinerja pemasaran yang dilakukan oleh perusahaan …

Market orientation has been illuminated as a critical component in shaping an institution's
success. While marketing orientation is embedded within the philosophical foundation of …

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar dan inovasi terhadap
keunggulan bersaing dan kinerja bisnis pada industri pakaian jadi skala kecil menengah di …