[HTML][HTML] Factors impacting users' willingness to adopt and utilize the metaverse in education: A systematic review

M Al-kfairy, S Ahmed, A Khalil - Computers in Human Behavior Reports, 2024 - Elsevier
Purpose This study explores the factors influencing the adoption and acceptance of
Metaverse technologies in educational settings. Despite the growing interest in immersive …

[HTML][HTML] Understanding metaverse adoption in education: The extended UTAUMT model

AHD Nguyen, TT Le, TQ Dang, LT Nguyen - Heliyon, 2024 - cell.com
The metaverse, an immersive virtual environment enabling users to engage with digital
experiences, has the potential to revolutionize education. However, research pertaining to …

Fostering Design Thinking mindset for university students with NPCs in the metaverse

NT Huyen - Heliyon, 2024 - cell.com
This study investigates the efficacy of Non-Player Characters (NPCs) in the metaverse as a
tool for enhancing the design thinking mindset of university students. Utilizing a controlled …

[HTML][HTML] Exploring the orientation towards metaverse gaming: Contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

S Mandal, RK Dubey, B Basu, A Tiwari - Journal of Innovation & Knowledge, 2025 - Elsevier
The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The
emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) …

The future of non-contact commerce: the role of voice payments

NTT Nguyen, PT Tran, TQ Dang, LT Nguyen - Journal of Financial …, 2024 - Springer
Voice payment systems have emerged as a revolutionary mode of transaction, transforming
the way individuals interact with financial services. By incorporating two additional factors …

[HTML][HTML] Impacting Elements of Metaverse Platforms' Intentional Use in Cultural Education: Empirical Data Drawn from UTAUT, TTF, and Flow Theory

S Hu, G Xing, J Xin - Applied Sciences, 2024 - mdpi.com
This study aims to address the need for design guidelines in developing a cultural-heritage-
based metaverse educational system. Using the UTAUT, the TTF model, and Flow Theory, a …

[HTML][HTML] Investigating continuous intention to use metaverse in higher education institutions: a dual-staged structural equation modeling-artificial neural network …

RA Ali, M Soliman, MR Weahama, M Assalihee… - Smart Learning …, 2025 - Springer
The current study explores metaverse adoption among higher education institutions (HEIs)
in the light of a theoretical framework to empower future perspectives of the metaverse as a …

The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory

LT Nguyen, TQ Dang, DTV Duc - Social Science Computer …, 2024 - journals.sagepub.com
Artificial intelligence (AI) is a collection of rapidly evolving disruptive technologies that
radically alter various aspects of people, business, society, and the environment. AI …

Assessing the adoption of metaverse platforms: A structural equation modeling approach with mediating effects of switching costs

IMM El Emary - International Journal Research on Metaverese, 2024 - ijrm.net
The adoption of Metaverse platforms, a burgeoning technological innovation, holds
significant potential for transforming various sectors, yet its uptake in emerging markets like …

A Study of the Key Factors Influencing Young Users' Continued Use of the Digital Twin-Enhanced Metaverse Museum

R Wu, L Gao, H Lee, J Xu, Y Pan - Electronics, 2024 - mdpi.com
This research investigates the key factors influencing young users' continuous use of digital
twin-enhanced metaverse museums. Attracting young users to use the metaverse museum …