This paper provides an overview of the literature on interorganizational relationships.
Although the literature on interorganizational relationships is extensive, a pervasive theme …

There can be little dispute that supply chain management is an area of importance in the
field of management research, yet there have been few literature reviews on this topic …

Facing uncertain environments, firms have strived to achieve greater supply chain
collaboration to leverage the resources and knowledge of their suppliers and customers …

Mit großer Freude präsentieren wir Ihnen die 3., vollständig überarbeitete Auflage des
Lehrbuches „Identitätsbasierte Markenführung “. Nach dem Erscheinen der 1. Auflage im …

Relationships in business markets are increasingly important in many companies' operating
strategies. A five-stage framework integrates the constructs most often examined in empirical …

Social exchange theory (SET) has been used extensively by marketing scholars to explain
business-to-business relational exchange. Despite its popularity as a theoretical explanatory …

The purpose of this study is to establish a theoretical basis for evaluating a strategic
increase in customers' perceptions of service/product quality–specifically in terms of an …

An empirical analysis of purchasing's strategic role in the firm is presented. This study uses
data collected from high level purchasing executives at the Director/VP level representing a …

Increasingly, firms are recognizing the value of establishing close relationships with their
customers as a means of retaining existing customers. Also, firms are realizing that the …

The authors examine how the practice of personal selling and sales management is
changing as a result of the increased attention on long-term, buyer-seller relationships and …