To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram
user consumption behavior, scholars and business practitioners are motivated to have a …

Fast fashion buyers often rely on information they receive from Instagram influencers when
selecting their outfits or fashion items. The objective of this study is to explore quick fashion …

This study aimed to examine the effect of virtual community, customer experience, and brand
ambassador on purchasing decisions for cosmetic products on YouTube. This study …

The main purpose of this study is to develop models that illustrate the impact of celebrity
endorsement on consumer purchase intention, taking into consideration the important …

Background: Social Media is a term that falls under the big umbrella of media. Media
includes different communication tools, such as television, radio, newspapers, magazines …

In music radio broadcasts, radio DJs play an important role in the success of broadcast
programs. The words and expressions used are very important in building relationships with …

Saat ini di Indonesia, menjadi tren menggunakan skincare terutama serum dalam
melakukan perawatan untuk mempunyai kulit yang indah dan cantik dalam menunjang …

El principal objetivo del trabajo es analizar la efectividad de la comunicación de las
empresas de moda a través de influencers en las redes sociales Tik Tok e Instagram, desde …