Over the past decades, the luxury sector has been constantly growing; consequently, luxury
products have attracted the interest of many scholars. Nevertheless, only recently research …

Purpose The purpose of this paper is to explore the impact of sustainable marketing
practices of firms on consumers' attitudinal and behavioral brand loyalty. In addition, this …

In the last decade, the relationship between sustainable luxury and consumer purchase
intention has been gradually noticed by researchers. However, a systematic review of the …

In contemporary society, following the sudden changes that occur, different forms of
addiction are becoming popular. Of note are the new addictions and concepts of poly …

There is a limited amount of research to investigate emotional transition (ie love to hate)
among consumers. Moreover, can value-expressiveness motivate consumers to not to share …

Purpose This study aims to examine how the appraisal of both incidental and direct positive
other-agency emotions (vs self-agency emotions) enhances brand trust and, subsequently …

COVID-19 has heightened consumers environmental and social consciousness in the luxury
industry, which fosters luxury consumers' appetite for sustainable luxury, thus, puts renewed …

Brand hate can be defined as the consumer's dissatisfaction with the product or service
performance. The consumer's hatred of the brand is related to the desire for revenge and …

This study explored the relationships between green brand uniqueness, green brand
credibility, green brand innovativeness, green brand love, and green customer citizenship …

Ensuring sustainable consumption is one of the goals of Agenda 2030. It is widely
recognized that food is one of the consumption domains responsible for the largest impact of …