Value co-creation (VCC) appears as one of the key trends in marketing and management to
reactivate the connection with customers. The main objective of this study is to analyze the …

Two South Korean internet-only banks were established around the same time, but their
performances differ significantly when the product is similar to intangible values such as …

Purpose The purpose of this study is to propose and develop an antecedent model from star
hotel employee viewpoint and a consequence model for star hotel customers' evaluation of …

The hospitality industry in Thailand has been drastically impacted in all aspects due to the
cessation of both international and domestic travel caused by the ongoing COVID-19 …

La investigación tuvo como objetivo determinar cómo se relaciona el Marketing digital y
Branding en Frinder Sport Company EIRL, El Agustino, 2021. La metodología realizada en …

En Latinoamérica, el sector hotelero es muy importante, ya que tiene un aporte significativo
a la economía de los países de la región al convertirse en un mercado altamente …

Brand equity is commonly known as the commercial value of the brand. Studies have shown
that when a business possesses positive brand equity, it acquires many advantages such as …

Tourism branding is considered an asset, a top task of many countries around the world. The
creation of a destination brand recognized by countries as a direction of sustainable tourism …

Joining the TikTok social network has become a trend and trend of many people, especially
the young generation. Therefore, the social network TikTok is an effective means of tourism …