Online display advertising is a hostile medium for field experiments. Display‐ad effects are
tiny and necessitate large‐scale experiments. The experimenter has limited control because …

The effectiveness of advertising in e-commerce largely depends on the ability of merchants
to bid on and win impressions for their targeted users. The bidding procedure is highly …

Uplift modeling refers to the task of estimating the causal effect of a treatment on an
individual, also known as the conditional average treatment effect. However, uplift models …

インターネット広告における広告代理店の立場としての広告運用最適化および広告クリエイティブ
自動生成の取り組みを紹介する. 広告代理店は広告媒体を保有するプラットフォーマーとは異なり …