Purpose The use of smartphone applications is the primary means by which modern
technology improves the experiences of tourists in the tourism industry by bringing novel …

This research explored tourists' perceptions of the relationships among smart tourism
technologies (STTs), cocreation experience, and overall destination image and further …

Virtual Reality (VR) has grown rapidly since the COVID-19 pandemic and continues to grow
even after the pandemic is over. In the tourism industry, VR applications are often used in …

본 연구의 목적은 SNS 미식정보품질이 기술수용모델 (TAM) 을 바탕으로 미식가들의 태도 및
지속사용의도에 미치는 영향을 규명하는데 있다. 연구 방법은 자기기입방식 구글 설문을 …

Abstract Theoretical Framework: The theoretical framework of this research is anchored in
the strategic management and competitive advantage literature. The theoretical foundation …

Digital technology has revolutionized the tourism sector, leading to the emergence of digital-
native tourists who prefer tech-savvy experiences. Smart tourism initiatives leverage …

Companies must use their abilities and competencies (competitive advantage) to improve
business performance to compete with their competitors, especially property companies …