Elite athletes with disabilities marketability and branding strategies: Professional agents' perspectives

T Hu, N Siegfried, M Cho… - European Sport …, 2023 - Taylor & Francis
Research question The study aims to explore agents' motives and strategies in presenting
elite athletes with disabilities (EAwD). Research methods Utilising a phenomenological …

Promote the “wow”:(mis) representation, perception and reception of media promotion on wheelchair rugby

T Hu, M Cottingham, D Shapiro, D Lee - International Journal of …, 2023 - emerald.com
Purpose This phenomenological study aims to explore how media promote and should
promote wheelchair rugby. Design/methodology/approach Semi-structured interviews were …

Design thinking and sport for development: Enhancing organizational innovation

G Joachim, N Schulenkorf, K Schlenker… - Managing Sport and …, 2020 - Taylor & Francis
Rationale/purpose: To determine if the field of sport for development (SFD) presents
opportunities for the employment of design thinking approaches toward enhancing …

US paralympic hopeful's athletic identity and how it has been affected by the sport disruption of COVID-19

T Hu, M Mendoza, JV Cabador… - Frontiers in Sports and …, 2021 - frontiersin.org
The purpose of this study was to explore the status of Paralympic hopefuls' athletic identity
and how this identity was impacted by the training and competition cessation resulting from …

Relationship marketing: A strategy for acquiring long-term strategic sponsorships in the disability sport sector

N Siegfried - Sport Management Review, 2023 - Taylor & Francis
Since the founding of the National Wheelchair Basketball Association (NWBA) in 1949,
wheelchair basketball has expanded to over 200 teams in the US and Canada. Despite the …

Challenging gender and disability stereotypes: narrative identities of Brazilian female Paralympians

L Kirakosyan - Disabilities, 2021 - mdpi.com
The purpose of this narrative inquiry is two-fold: first, to illuminate the views and experiences
of Brazilian female Paralympians that helped shape their narrative identities, and second, to …

Towards a system theoretical understanding of the parasport context

J Martins Patatas, V De Bosscher… - Journal of global …, 2021 - Taylor & Francis
Contextual factors are fundamental but often overlooked elements of parasport that can
introduce various complexities within the parasport system. The purpose of this paper is to …

Insider perspectives on the sustainability of the Malaysian and Singaporean paralympic movements

M Brooke, S Khoo - Sustainability, 2021 - mdpi.com
The paper reports on in-depth qualitative interviews with six participants involved in the
Paralympic movement: One past and three present Para-athletes as well as high-ranking …

An 11-country analysis of newspaper coverage of the 2016 Rio Paralympic Games

JPG Cheong, S Khoo, C Inoue, J Surujlal… - Disability & …, 2021 - Taylor & Francis
Abstract The Paralympic Games is the largest sporting competition for athletes with an
impairment. This competition has, however, had limited news coverage in the past …

[PDF][PDF] An examination of college adaptive sport sponsorship and the role of cause-related marketing

N Siegfried, ER Green, N Swim… - Journal of Issues in …, 2021 - scholarcommons.sc.edu
Despite the growth of college sports as a whole, college adaptive sport programs are still
relatively scarce. Even more scarce are the resource college adaptive sport programs …