Secrets are a double-edged sword. They are crucial for protecting valuable knowledge and
appropriating value from innovation; they also invite consumer curiosity and in doing so may …

Corporate reputation is the most prominent area in corporate studies, which signals the
current and future corporate practices to pertinent stakeholders. In Industry 4.0 (I4. 0), relying …

Previous studies have addressed some of the issues of customers' perceptions of mobile
marketing, particularly the affordances of multiple communications and channels. Despite a …

Online relationship marketing: evolution and theoretical insights into online relationship
marketing | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

As companies rely on social media to communicate corporate social responsibility (CSR),
the need to understand the implications of using this channel grows. This study explored …

Purpose The purpose of this paper is to investigate how nonprofit service providers can
better engage their customers through online communication. It identifies two …

Objective: The main objective of this article is to identify social media (SM) usage in
communication between individual consumers and producers in different countries. The …

Purpose The failure rate of change is high amongst countries and cultures where
collectivism, destructive politics and resistance are high. Therefore, change leaders are …

Purpose As social media applications have turned into popular platforms for interacting with
customers, creation of a consistent customer experience in social commerce has attracted …

Purpose The purpose of this 22-year paper is to synthetize business and management
literature in the context of online presence, online visibility and online reputation concepts. In …