According to researchers, in today's economy, brands (brands) play the role of global
communicators between sellers, goods and buyers. Branding embodies a special …

In conditions of fierce competition, companies face a rather difficult task: how to maintain
their position in the market and maintain the efficiency of the company. The management of …

Untitled Page 1 Page 2 III INTERNATIONAL SCIENCE CONFERENCE ON E-LEARNING
AND EDUCATION Abstracts of III International Scientific and Practical Conference Lisbon …

The article presents the peculiarities providing innovative development strategies through
the involvement of technology transfer models. Prerequisites for the need to involve the …

The article examines the peculiarities of the transfer of innovative technologies. It was
determined that strategic cooperation in the financial and production spheres of the …

У сучасних умовах економічного розвитку суб'єктам, що функціонують на ринку
рекламних продуктів доводиться постійно конкурувати за «місцем під сонцем» …

The article analyses the views of scholars on the definitions of" marketing" and" social
marketing". The main stages of development of social marketing in different countries of the …

The article examines the influence of consumer loyalty on the development of the company.
It has been established that the effectiveness of loyalty programs is determined by the …

Marketing communications play an important role in the formation and promotion of tourist
goods and services in the national and international tourist markets. It was determined that …

In conditions of fierce competition, companies face a rather difficult task: how to maintain
their position in the market and maintain the efficiency of the company. The management of …