The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …

Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

This study was conducted to conceptualise advertising value and consumer attitudes
towards advertisements. The research was developed to reveal the effect of the source of …

Social media has evolved at a rapid pace, influencing every aspect of the global community.
The purpose of this paper is to use bibliometric analysis tools to evaluate valid works on the …

Over one billion people are currently using social media such as social websites (Facebook
Newsroom, 2015); consequently, numerous academic scholars have developed interest in …

The main objective of this study is to develop the scale items of consumers' attitudes toward
Facebook advertisements and to theorize consumers' attitudinal behaviour. To undertake …

The ubiquity of social media has had a profound effect on the way we communicate and is of
significant importance to society and business. Social media tools have helped break down …

This special issue of the Journal of Retailing and Consumer Services aims to bring together
a variety of disciplines and a scholarly community for the advancement of knowledge …

The rapid development of social networks and technology has led to major changes in the
way businesses communicate with consumers. Internet and digital marketing have become …