Sustainability of green tourism is gaining more attention from different stakeholders due to its
environmental benefits. However, empirical studies on the behavioral aspect of the tourists …

Since the theory of planned behavior (TPB) was proposed by Ajzen in 1985, it has attracted
extensive interest and been widely applied worldwide. Although an increasing number of …

An increased focus on environmental education has been called for in response to concerns
about environmental instability and global environmental deterioration for establishing and …

Purpose: As an environmental concern increases, customers pay more attention to purchase
organic food. While customers' purchase intention of organic food has been widely studied …

Small accommodation businesses such as agritourism boarding houses (ATBHs) provide a
large share of accommodating capacity in certain rural destinations. Despite their small …

How to arouse tourists' environmentally responsible behavior (ERB) is an important
research issue, especially as tourists' mobility accelerates. Based on two emotion theories …

The exposure to monoterpenes emitted by plants to the air might provide human health
benefits during forest-based leisure activities. However, forests, especially Mediterranean …

Motivations and decision‐making are the building blocks of tourism demand. Accordingly,
they were studied extensively over the years by tourism scholars. As a social and economic …

From an environmental standpoint, ecotourism has been drawn to attention by diverse
communities all around the world. This empirical study aims to evaluate the behavioral …

From various mass media, it is discovered that environmental anomaly is constantly
occurred in past years. It proves that global ecological crises have gradually impacted the …