Research question The number of studies dealing with digital innovation in sport marketing
has increased rapidly in recent years. These studies address the global phenomenon of …

The aim of the study is to identify, and present the CSR practices that have been, and are
also currently being implemented by football clubs in the era of the Covid-19 pandemic …

Research question Given the worldwide growth of women's football and its presence on
social media, it is essential to explore and understand fan attitudes and culture. Research …

In his work 'Netnography Redefined', Kozinets (2015), highlights the massive growth of
online communities, calling for new ways of conducting research online. This research …

Analyzing the champions league teams via decision models | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Analyzing …

Purpose Research in sport has examined the use of social media by organizations and
athletes, but little research has assessed the effectiveness of social media marketing …

Previous works that have analysed the efficiency of the management of professional football
clubs have not paid much attention to the interaction between the sporting, social and …

Purpose The purpose of this paper is to investigate how professional football clubs from the
English Premier League, German Bundesliga and Spanish Primera División use digital …

This paper contributes to understanding the financial situation of European football clubs
and the role of their media visibility and historical brand status. By estimating production and …

This study seeks to investigate consumer behaviour towards elements of green branding
among football clubs. The research develops a framework for football clubs to increase …