Purpose Existing literature shows that marketing capabilities of new ventures are critical
success factors affecting venture capital funding, startup performance and business failure …

Despite recognition of Entrepreneurial Marketing's (EM) growing global importance,
Entrepreneurial Marketing Education (EME) is relatively under-researched. Applying the …

Purpose The purpose of the paper is to advance knowledge of small firm performance by
explicating how networking helps small firms carry out marketing and perform better …

Purpose This study aims to enrich the field of entrepreneurial marketing (EM) by examining
decision-making processes in the unique context of start-up ventures. To do so, it extends …

Entrepreneurs build successful businesses by taking innovative ideas from research labs to
market. This article describes a pedagogical approach and its outcomes in utilizing a multi …

The study tested whether entrepreneurial marketing (EM) can create unique resource
advantages for startups and small firms and compensate for late market entry. The authors …

Purpose The purpose of this research is to determine how managers' decisions to
discontinue products may be affected by their cognitive and demographic characteristics …

Purpose Drawing on the extant literature that suggests marketing imperfections are an
opportunity to create and establish a foundation for sustainable entrepreneurial prospects …

Purpose Although studies have analyzed individual factors and their impact on marketing
strategies and organizational performance, little is known about the owner-manager's …

Artificial intelligence (AI) is expected to transform many facets of our existence with the
gradual penetration of the semantic web. One such AI-based technology is a chatbot that …