This study aims to establish whether the residential background of consumers has a varying
influence on their buying decisions due to the influence of TV advertising. Objectives and …

Humor is anything that is funny or is intended to be funny. Humor is a fundamental social
communication ingredient used profusely in advertising worldwide. Humor in …

There are plethora of studies highlighting the impact of advertising on various aspects of
consumer behaviour. Still, there is dearth of studies scrutinizing the advertisements by …

The study's objective was to examine the impact of television advertisements on the lifestyle
of urban Nepalese youth based on attitudes, tastes, habits, and moral standards. It also tried …

Celebrity endorsement is the most useful and effective way to endorse the product in a
competitive market because the celebrity has the source power to attract the consumer and …

Celebrity endorsement is a special type of advertisement which includes a famous person
from film industry, sports, modelling, etc. Organisations are increasingly learning the …

Purpose-The objective of this research paper is to study the influence of advertisement on
buying behavior of women consumers and to assess whether consumers perception …

This study is identifying how the advertisements aimed to motivate the buying behaviour of
the target group. How the advertisements influence the preferences of Indian brand two …