Past studies have provided a solid understanding of the role of various customer experience
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …

The airline industry is operating in a highly competitive and saturated market and is
considered to be one of the most dynamic service industries in the world. Maintaining a high …

This study explores the elements of caring and its relationship with customer-value co-
creation in the context of chat-based service encounters. For this purpose, 123 chat …

The literature lacks consensus on hedonic and utilitarian values in the atmosphere-
satisfaction-experience-loyalty nexus, compounded by the overlap between satisfaction and …

Abstract Agile Product Management (APM) has emerged as a critical driver of technological
innovation, enabling organizations to rapidly adapt to changing market dynamics and …

The role of contact centers in improving the operational efficiency of numerous organizations
is of utmost importance. Presently, digitalization technology has enabled contact centers to …

In the Software as a Service (SaaS) startup landscape, effective user education is a critical
factor for driving product adoption and ensuring customer satisfaction, both of which are …

This paper discusses the impact of the consumption experience on cultural management.
Although arts and cultural industries have served as the cradle for the initial …

Sponsorship has evolved to become a major component of corporate strategic plans. While
there is an abundance of research on the benefits sponsorship provides brands, a …

In the current exhibition industry, it is crucial for organizers and exhibitors to comprehend
and enhance visitor experiences. The objective of this study is to improve the exhibition …