Business cycle research in marketing: A review and research agenda
MG Dekimpe, B Deleersnyder - Journal of the Academy of Marketing …, 2018 - Springer
Business cycles (BCs) may affect entire markets, and significantly alter many firms'
marketing activities and performance. Even though managers cannot prevent BCs from …
marketing activities and performance. Even though managers cannot prevent BCs from …
Demonstrating the value of marketing
DM Hanssens, KH Pauwels - Journal of marketing, 2016 - journals.sagepub.com
Marketing departments are under increased pressure to demonstrate their economic value
to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (eg …
to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (eg …
Marketing budget allocation across countries: the role of international business cycles
Y Peers, HJ Van Heerde, MG Dekimpe - Marketing Science, 2017 - pubsonline.informs.org
A key conundrum facing organizations is how to adjust marketing budgets in response to the
business cycle. While most firms use procyclical spending (spending less during economic …
business cycle. While most firms use procyclical spending (spending less during economic …
[PDF][PDF] Covid-19 Pandemisinde Yönetim ve Ekonomi
COVID-19 PANDEMİSİNDE YÖNETİM VE EKONOMİ Page 1 COVID-19 PANDEMİSİNDE
YÖNETİM VE EKONOMİ COVID-19 PANDEMİSİNDE YÖNETİM VE EKONOMİ Editörler: Doç. Dr …
YÖNETİM VE EKONOMİ COVID-19 PANDEMİSİNDE YÖNETİM VE EKONOMİ Editörler: Doç. Dr …
Coronavirus (COVID-19) Pandemic and Marketing in Nigeria: A Synergistic Discourse
D Ewanlen, A Asaolu - Otuoke Journal of Social Sciences, 2022 - journals.fuotuoke.edu.ng
It is a truism that turbulence in the business environment has the capacity to cause
disruptions. The recent coronavirus (COVID-19) pandemic inflicted incalculable disruptions …
disruptions. The recent coronavirus (COVID-19) pandemic inflicted incalculable disruptions …
[PDF][PDF] An insight on marketing for marketing managers in post Covid 19 era
MV Shruthi - ijaem.net
Consumer media and buying habits, as well as marketing activity and performance, have all
been significantly impacted by the current pandemicrelated economic slowdown. Over the …
been significantly impacted by the current pandemicrelated economic slowdown. Over the …
[PDF][PDF] Effect of Pterocarpus marsupium (Vijayasaar) on Lipid Profile and Diabetic Quality of Life in Recent onset Type1 Diabetes
B Taldar, R Choudhary, R Agrawal… - Index/AZwH $ _oUH … - nssresearchjournal.com
Background: Diabetes is an important human ailment afflicting life in different countries. It is
characterized by abnormally high levels of sugar (glucose) in the blood. When the amount of …
characterized by abnormally high levels of sugar (glucose) in the blood. When the amount of …
[PDF][PDF] MARKETS IN MOTION WHAT EVERY CMO NEEDS TO KNOW TO MAKE MARKETING DECISIONS DURING THE COVID-19 RECESSION
DJ Reibstein - 1885 - ai.wharton.upenn.edu
Economic downturns are not rare occurrences. In fact, they happen pretty much every
decade. In the last two decades, there have been three-the 2008 recession, 9/11, and the …
decade. In the last two decades, there have been three-the 2008 recession, 9/11, and the …