The increased availability of social media big data has created a unique challenge for
marketing decision-makers; turning this data into useful information. One of the significant …

This study explores the various findings from a systematic literature review of 101 articles on
consumer innovativeness (CI). Both within-study and between-study literature analyses …

Purpose The purpose of this paper is to build a conceptual framework which provides both
practical and theoretical insights into drivers of consumer use of social network sites (SNSs) …

This study compares differences in market mavenism between two generations: the young
adult portion of Gen Z, born from approximately 1997 through 2012, to their Gen X parents …

Purpose The purpose of this study is to assess small and medium-sized enterprises (SMEs)
owners' intentions to participate in waqf, involving two countries, which are Malaysia and …

Although the study of salesperson performance traditionally has focused on salespeople's
activities and relationships with customers, scholars recently have proposed that …

Generation Y (individuals ages 14–31 in 2008) are in the marketplace with the numbers and
the purchasing power to have an unprecedented impact on the economy. Despite the …

Millennials have heavily influenced social media's evolution into an important source of
product information. They are increasingly basing their product evaluations on information …

This article summarizes the results of a systematic review of the literature on consumer
innovativeness and its correlates and provides a propositional inventory for future research …

This paper describes a study of status consumption and price sensitivity. The pervasive
desire for social prestige motivates consumers to pay higher prices for goods that confer …