Purpose–To derive an applicable conceptual framework of branding via the internet form; to
show how that framework can, by organising and integrating current knowledge, assist …

An electronic commerce marketing channel is fully mediated by information technology,
stripping away much of a product's physical informational cues, and creating information …

This paper extends Ajzen's (1991) theory of planned behavior (TPB) to explain and predict
the process of e-commerce adoption by consumers. The process is captured through two …

With the proliferation of e-commerce, there is growing evidence that online impulse buying is
occurring, yet relatively few researchers have studied this phenomenon. This paper reports …

Web sites provide the key interface for consumer use of the Internet. This research reports
on a series of three studies that developand validate Web site usability, design and …

The current status of studies of online shopping attitudes and behavior is investigated
through an analysis of 35 empirical articles found in nine primary Information Systems (IS) …

Web users often face a long waiting time for downloading Web pages. Although various
technologies and techniques have been implemented to alleviate the situation and to …

This study investigates website quality factors, their relative importance in selecting the most
preferred website, and the relationship between website preference and financial …

An important area of information systems (IS) research has been the identification of the
individual-level beliefs that enable technology acceptance such as the usefulness, reliability …

This empirical paper explores the antecedents and consequences of trust in the online retail
context and examines the moderating role of consumers' familiarity with a Web site in the …