This updated third edition presents a wide-scale, interdisciplinary guide to social media.
Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and …

Purpose The purpose of this paper is to explore the structural relationships among
skepticism, experiential risk, cognitive dissonance, experiential quality, brand experience …

Purpose The influence of electronic word-of-mouth (eWOM) information, such as online
reviews, on consumers' decision making is well documented, but it is unclear if online …

Purpose Vloggers (video bloggers) have emerged as a new phenomenon in social media
marketing, especially in the hotel industry, where user-generated reviews can strongly …

Nowadays, it is common practice for corporations to communicate with consumers through
social network sites (SNSs), such as YouTube, which allow consumers to share and …

Although research provides anecdotal evidence of consumers keeping their brand
consumption a secret, there is little empirical corroboration to justify its study or illuminate the …

The spread of misinformation and disinformation online can do serious damage to
individuals, organizations, and society in general. To fully comprehend user interaction …

The purpose of this paper is to present the extended literature review on consumer
experiences in online and offline shopping environment leading to identification of key …

The cost of influencing a new customer rapidly increases and exceeds the cost of retaining
existing customer. Thus, companies tend to be more concerned with customer retention …

This new textbook applies a critical and practical lens to the world of social media analytics.
Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and …