This paper presents a literature review of, and classification scheme for, Internet marketing
(IM) research. The review covers 270 journal articles published between 1987 and 2000 in …

E‐services are important in B2C e‐commerce for managing customer relations and
enhancing sales. In the electronic world the customer and the merchant do not meet face‐to …

Purpose–The purpose of this paper is to develop a multi‐item scale for measuring the
customer relationship management effectiveness (CRME) in Indian retail banks and to …

Purpose–This study aims to examine the influence of attitudes toward particular clothing
web sites, specifically favorite ones, on information search at those web sites and on the …

Page 1 Sabine Einwiller Vertrauen durch Reputation im elektronischen Handel DUV
GABLER EDITION WISSENSCHAFT Page 2 Page 3 Sabine Einwiller Vertrauen durch …

The influence of grey consumers' service quality perception on satisfaction and store loyalty
behavior | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The purpose of this study was to compare the website evaluation criteria among college
student consumers in the US with different shopping orientations and Internet channel …

The main purpose of this paper is to develop a fuzzy AHP method for tackling the uncertainty
and imprecision existing in multi-criteria decision process. The proposed method uses fuzzy …

In today's era of intense competition for acquiring and retaining customers, customer
retention has become a major issue and a key objective in modern retailing. With the …

By adopting a customer value oriented approach, this study extends previous studies in
order to investigate the effect of cultural dimensions on eCRM implementation. Based on an …