In higher education learning, e-learning systems have become renowned tools worldwide.
The evident importance of e-learning in higher education has resulted in a prenominal …

Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

This study examines how brand communication influences consumer‐based brand equity
(BEQ) through social networking sites in the presence of brand attachment (BAT) as a …

Despite the fact that online purchase intention has been widely investigated, little is known
about the e-retailer-based signals used to reduce online customers' uncertainty perception …

Trust is a major concern that develops citizens' willingness to use social media as a
technology platform for e-government services. However, despite its importance, there is …

Social media is considered a dominant platform for ensuring business success and survival,
especially in the case of small and medium enterprises businesses (SMEs). It offers many …

Various scholars have empirically investigated customer beliefs regarding satisfaction,
loyalty and trust in the context of B2C e-commerce in several countries. However, the …

The Customer trust, satisfaction and loyalty with regard to the provision of e-commerce
services is expected to be critical factors for the assessment of the success of online …

Purpose In recent years, the proliferation of social commerce (s-commerce) has attracted
many researchers to investigate the drivers of individuals' intentions. However, the empirical …