Elections witness the popularity and impact of social media worldwide. In 2014, Indian
General Elections, Primetime News and Twitter were extensively used for the election …

While extant evidence suggests that generation Z students are the dominant demography in
universities, drivers of their apathetic behaviour for traditional pedagogic offerings appears …

This study explores the influence of political marketing activities via social media including
customers' relationship building and visibility on political participation in Lebanon. Moreover …

Little is still known in the South African context regarding how political brands can use
political brand storytelling with an online political brand persona on social media to …

The intention of this research is to understand how did the winner of the election win the
heart of the prospective voters and which of the variables that has the highest influence on …

In competitive political contexts, sustaining power is the ultimate goal for political parties.
Nominating celebrity politicians can be a double-edged sword for parent brands in attracting …

This study analyzes the factors that influence political participation. These factors include:
political information efficacy, political interest, community engagement, political party …

This article investigates the influence of customer relationship building via social media on
political participation in Lebanon. Moreover, this study addresses the mediating impact of …

MARKETING MIX POLITIK DAN KEPUTUSAN MEMILIH KEPALA DAERAH MELALUI
PERSEPSI NILAI DAN POSITIONING SEBAGAI VARIABEL INTERVENING ( Page 1 …

Muitos dos conceitos tradicionais de marketing como branding e stakeholders estão a ser
aplicados no âmbito político, gerando um aumento no uso de práticas de marketing de …