Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …

This review advances energy sector understanding of consumer behaviour by synthesising
existing research findings into a simple and accessible framework of influences on …

Purpose The purpose of this paper is to identify the effect of radical innovation and
incremental innovation on the competitive advantage of Jordanian industrial companies and …

Innovations and new technologies allow companies to function, work, and develop in an
ever-changing environment. The article discusses the importance of innovative strategies …

This paper proposes an initial scale to measure the frugal innovation capabilities within
organizations. Our scale comprises three major dimensions:(1) focus on core …

Entrepreneurship has become an essential for countries to promote the marketization of the
business environment and accelerate economic growth in the post-epidemic era. Based on …

We examine how political instability (PI) affects firms' product innovation and the strategies
that firms can employ in response to PI. We argue that while higher levels of PI influence …

Purpose The purpose of this research is to study the influence of self-service technologies
(SST) on cross-buying and word-of-mouth. This study tests the direct impact of perceived …

This article discusses the ten research papers compiled for the Journal of Academy of
Marketing Science (JAMS) Special Issue, which has the express purpose of laying new …

Literature on small and medium-sized enterprises (SMEs) is gaining prominence in the
academic arena (Jafari-Sadeghi et al., 2019a). However, researchers have often focused on …