This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

Place branding: creating self‐brand connections and brand advocacy | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

This article aims to examine an integrative model of historical nostalgia, brand authenticity,
brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage …

Heritage tourism has become an increasingly significant component of the global tourism
industry, particularly in countries striving to diversify away from sea, sand and sun. This …

Research publications focussing on visitor attractions have increased in recent years, with
articles sourced from an increasingly broad range of disciplines and fields of study. Key …

This study examines object-based and existential authenticity using a multidimensional
approach to perceived value. The effects of value perceptions on satisfaction are also …

The purpose of the UNESCO World Heritage Convention is to protect the global merit good
of cultural and natural heritage of outstanding universal value for humanity. Many observers …

Abstract The designation of World Heritage Sites (WHSs) by UNESCO strengthens the
international and national image of heritage destinations in the growing market of cultural …

Purpose The purpose of this study is to understand the destination image perceptions about
Australia–a Western culture country–as held by the rapidly increasing, high spending …