Every day, the world of media is at our fingertips, whether it is watching movies, listening to
the radio, or browsing online media. On average, people spend over 8 h per day consuming …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Researchers often focus on the benefits of adopting open science, yet questions remain
whether the general public, as well as academics, value and trust studies consistent with …

This study involved a 2 (image type: funny meme vs. serious image)× 2 (level of bandwagon
cues: high vs. low) between-subjects online experiment (N= 258). Statistical results showed …

As consumers are exposed to thousands of advertisements daily, researchers have sought
to understand what makes people remember certain brands better than they remember …

You see this line? It's global temperatures, okay? And it's going UP! It's going up!!! If this was
going down, you'd be right, and WE'D be the dumbasses! But it's going UP! So YOU'RE …

Studies comparing comedic and serious news have found conflicting results as to whether
the inclusion of humor benefits learning information from those shows. Other studies …

Purpose This study seeks to comprehend if political exposure containing disapproval and
different values will affect implicit knowledge sharing (KS) amongst colleagues in the …

A prevalent aspect of contemporary digital campaigning is the use of humor to attract
attention, elicit amusement, and mark group boundaries. This study investigates the humor …