Understanding how consumers categorize a consumer good as eco-friendly is key to
facilitating consumers' purchasing of products with lower environmental footprints …

It is notable that across distinct, siloed, and disconnected areas of psychology (eg,
developmental, personality, social), there exist two dimensions (the “Big Two”) that capture …

A brand name's linguistic characteristics convey brand qualities independent of the name's
denotative meaning. For instance, name length, sounds, and stress can signal masculine or …

As the world struggles with several compounded challenges caused by the COVID-19
pandemic in the health, economic, and social domains, timely access to disaggregated …

What does it mean to be (seen as) human? Ten studies explore this age-old question and
show that gender is a critical feature of perceiving humanness, being more central to …

This research explores the concept of gender relativism, whereby “gender”—or what is seen
as “male” and “female”—changes as a function of context. Seven studies find that people …

Sound symbolism has typically been demonstrated as an association between certain
phonemes and perceptual dimensions (eg, size or shape). For instance, the maluma-takete …

Research demonstrates that facial appearance affects social perceptions. The current
research investigates the reverse possibility: Can social perceptions influence facial …

This paper examines the sound‐symbolic link between voiced obstruents (speech sounds
created by obstructing the airflow) present in a brand name and the perceived product/brand …

Psychologists often test hypotheses by constructing vignettes depicting people engaging in
behavior and displaying characteristics designed to operationalize specific variables …