JB Walther, J Jang - Journal of Computer-Mediated …, 2012 - academic.oup.com
Research on participatory websites has been minimally theoretical and lacks a comprehensive framework that identifies common elements and their functions across a …
With the increasing popularity of social media, understanding online consumer behaviors is becoming increasingly important for researchers in this field and practitioners who manage …
Although complaints document dissatisfaction, some are also humorous. The article introduces the concept of humorous complaining and draws on the benign violation theory …
NH Shooshtari, S Stan, SF Clouse - Services marketing quarterly, 2018 - Taylor & Francis
Given the critical need for retail firms to provide high quality customer service and satisfaction, this article investigates the importance of formalizing customer complaint …
When a company identifies an unavoidable service failure, they do not always inform customers or initiate activities to minimise the negative effects. Thus, customers are exposed …
Inappropriate managerial responses to critical service events (CSEs) in restaurants contribute to an increased rate of customer defection and restaurant failure. Some restaurant …
Tässä maisterintutkielmassa tarkasteltiin sosiaalisessa mediassa esiintyviä asiakkaiden ja yrityksen välisiä julkisia keskusteluita eli valitustilanteita, jotka saivat …
In this dissertation, I discuss three problems within service operations management: identifying situational attributes that lead to positive customer outcomes under a …
In two thematically related chapters, I explore the benefits incurred as companies actively respond to consumers who share positive word of mouth in digital environments (eWOM) …