ABSTRACT Research Question: Social media platforms provide opportunities for athletes to
promote their personal brands and attract engagement from consumers. Through this …

Many brands utilize social media to communicate with consumers, but are they taking
advantage of these media's potential for co-creation? We explore this in the corporate social …

Corporate social responsibility (CSR) has become increasingly important for companies in
recent years. On the one hand, regulatory frameworks require the disclosure of measures for …

Purpose This study aims to examine articles on nonprofit branding over an 18-year time
span to develop an overview and better understanding of the subject. Design/methodology …

Corporate social responsibility (CSR) is an essential business practice in industry and a
popular topic in academic research. Several studies have attempted to understand topics or …

The concept of corporate social responsibility (CSR) is an ever-evolving concept in the field
of business management. Even in 2021, its boundaries are evolving and researchers are …

This study compares the direct and indirect effects of corporate social responsibility (CSR)
on brand equity and brand loyalty between public and private universities. Additionally, this …

Fake news on social media has engulfed the world of politics in recent years and is now
posing the same threat in other areas, such as corporate social responsibility …

This exploratory study attempts to understand the role of nonprofits and their position in
corporate social responsibility (CSR) partnership communication. Employing social network …

Despite proliferated growth in corporate social responsibility partnerships (CSRPs), there is
limited understanding of how consumer groups native to an organization respond to …