Due to the rapid growth of the footwear market in Indonesia, both domestic and foreign shoe
manufacturers face increasingly fierce competition. To remain competitive, shoe …

Tujuan dalam pengkajian riset ini yaitu untuk mencari tahu terkait dampak apa yang terjadi
pada keputusan pembelian masyarakat pengguna electronic commerce yang berlokasi di …

The fast-moving consumer goods (FMCG) retail business in Indonesia has been
experiencing rapid growth since 2019. With over 3.6 million traditional retailers (warungs) …

Understanding on what factors which drive customer behavior is crucial for business
owners. This study analyzes the effect of discounts and store atmosphere on impulse …

This thesis presents a novel Enhanced BERT-Based multi-task classification model for
comprehensive sentiment, aspect, and category identification in the context of large-scale …

Purpose: In a business, it is very important to be able to pay attention to consumers. When
making a purchase, consumers will first evaluate until they make a purchase decision. This …

In this era of globalization, technology is increasing and developing with the times.
Technological advances also have a positive impact on the ease of accessing information …