Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands
L Carsana, A Jolibert - Journal of Retailing and Consumer Services, 2018 - Elsevier
Consumers respond positively to brands they perceive to be authentic. They use various
cues to evaluate brand authenticity. The authenticity scale is made of four dimensions …
cues to evaluate brand authenticity. The authenticity scale is made of four dimensions …
The impact of the content of the label on the buying intention of a wine consumer
D Escandon-Barbosa, J Rialp-Criado - Frontiers in psychology, 2019 - frontiersin.org
This paper aims to analyze the influence of the content of the label of wine bottles on the
purchase intention of wine. The sample was 114 individuals (51, 32% women and 48, 67 …
purchase intention of wine. The sample was 114 individuals (51, 32% women and 48, 67 …
The effects of expertise and brand schematicity on the perceived importance of choice criteria: a Bordeaux wine investigation
L Carsana, A Jolibert - Journal of Product & Brand Management, 2017 - emerald.com
Purpose The purpose of this research is to understand the effects of expertise and brand
schematicity on the perceived importance of choice criteria in the context of purchasing red …
schematicity on the perceived importance of choice criteria in the context of purchasing red …
Acquistare una bottiglia di vino: il ruolo dei tratti di personalità e l'immaginazione vivida.
L SCANU - thesis.unipd.it
Lo studio ha come obiettivo quello di indagare le relazioni significative esistenti tra diverse
variabili che possono influenzare il comportamento d'acquisto di una bottiglia di vino. Sono …
variabili che possono influenzare il comportamento d'acquisto di una bottiglia di vino. Sono …