With the constant fusion of virtual and reality, a new vision of human beings has emerged—
Metaverse. At present, the development of metaverse is still in its infancy, and although the …

In recent years, studies on the user experience have emerged as an indispensable part of
any gamification research. The study of user experience enables gamification designers and …

In addressing the challenge of sustaining user engagement in gamified systems, this survey
explores the long-term effects of gamification strategies. It emerges that success hinges on a …

Influencer marketing is a form of the social media marketing that involves product
placements and endorsements from online creators. In today's competitive marketing …