Post-click conversion rate (CVR) estimation is a critical task in e-commerce recommender
systems. This task is deemed quite challenging under industrial setting with two major …

摘要近年来, 随着互联网及智能移动设备的发展和普及, 丰富了广告的推送方式和投放平台.
但是传统的广告推送无法满足用户对个性化广告的需求, 导致用户对广告产生抵触情绪 …

Estimating the post-click conversion rate (CVR) accurately in ranking systems is crucial in
industrial applications. However, this task is often challenged by data sparsity and selection …

In this reflection paper we suggest the need for a standardization of digital advertising
ecosystem conceptual flow visualizations. We do so, because of the diversity of available …

Online advertising has become a popular method for companies to market their products
and services to potential customers. The methods used by conventional web advertisement …

Advertisement (ad) recommendation services for mobile users are rapidly increasing. The
conventional ways of recommending ads are based on the analysis of user's explicit …

This paper presents a systematic review of the literature of 22 research articles, which used
a visualization of the digital advertising conceptual flow with a focus on programmatic …

The rapid expansion of data in the healthcare sector has highlighted the need for powerful
and user-friendly artificial intelligence (AI) techniques in the medical field. Although AI …

This paper reports the results of a study carried out to develop a system to recommend web
advertisements to users based on their latent interests in an online real time bidding …

advertisement (ad) recommendation services for mobile users is rapidly increasing. The
conventional ways of recommending ads are based on the analysis of users' explicit …