This study explores resilience as an empirical phenomenon from the interactive perspective
of Industrial Marketing and Purchasing (IMP) in order to understand how firms build and …

Abstract Business-to-business (B2B) firms are expected to work collectively to overcome the
sector's challenges. The COVID-19 pandemic was a 'rare'event that triggered failures across …

The different social contexts and historical backgrounds of countries in which companies
operate may influence how their managers understand and apply the concept of …

Since 2010, Hungarian political agency has become more dominant in determining
economic outcomes, rendering the increase in Chinese FDI into Hungary more politically …

Purpose This paper aims to investigate the role of culture in managerial sensemaking and
conceptualization of business networking. Design/methodology/approach The authors apply …

The current study provides empirical insight into the nature of creating relational rents when
managing business relationships in the context of the emerging Russian economy …

Purpose Customer value perception of Internet of Things (IoT)-based services has not been
studied in the context of a company's readiness to adopt IoT technology. The purpose of this …

References | Emerald Insight Books and journals Case studies Expert Briefings Open Access
Publish with us Advanced search References Nikolina Koporcic (Nottingham University …

Purpose The purpose of this paper is to explore Interactive Network Branding (INB) in an
emerging market (EM) context while focusing on the importance of firm representatives for …

Purpose This paper aims to clarify the meaning of Interactive Network Branding (INB) and
demonstrate its importance for business relationship development, within a cross-cultural …