Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

In recent years, strategies focused on data-driven innovation (DDI) have led to the
emergence and development of new products and business models in the digital market …

Society 5.0 adalah suatu konsep yang menyatakan bahwa teknologi akan hidup
berdampingan dengan manusia untuk meningkatkan kualitas hidup secara berkelanjutan …

SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online
Customer Review , Digital Marketing and Influencer Marketing | Journal of Information Systems …

Purpose The purpose of this paper is to explore digital marketing and tourism with a focus
on opportunities with a case study of Africa, motivated by developments in tourism …

Digital platforms have made Generation Z able to listen to the story from both sides, ie, the
brand's promotional messages, and the consumers' experiences. To capture an audience's …

Recommender systems attempt to provide effective suggestions to each user based on their
interests and behaviors. These recommendations usually match the personal user …

In today's world, huge amounts of information affect all aspects of our lives and play an
important role in our decisions. The importance of big data in business, like other key …