Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market?
E Sungkawati, DR Novitasari… - Revenue Journal …, 2023 - journal.assyfa.com
The food and beverage (F&B) industry in Indonesia is experiencing rapid growth with an
estimated increase of five to seven percent by the end of 2023. One of the main players …
estimated increase of five to seven percent by the end of 2023. One of the main players …
Understanding customer satisfaction via deep learning and natural language processing
Á Aldunate, S Maldonado, C Vairetti… - Expert Systems with …, 2022 - Elsevier
It is of utmost importance for marketing academics and service industry practitioners to
understand the factors that influence customer satisfaction. This study proposes a novel …
understand the factors that influence customer satisfaction. This study proposes a novel …
Two decades of agent-based modeling in marketing: a bibliometric analysis
Agent-based modeling has proven to be a useful simulation tool in marketing to analyze
what-if scenarios and support strategic marketing decisions. Over the years, the field has …
what-if scenarios and support strategic marketing decisions. Over the years, the field has …
[HTML][HTML] CasSeqGCN: Combining network structure and temporal sequence to predict information cascades
One important task in the study of information cascade is to predict the future recipients of a
message given its past spreading trajectory. While the network structure serves as the …
message given its past spreading trajectory. While the network structure serves as the …
Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships
Purpose This research tests empirically the level of consumer engagement with a product
via a nonbrand-controlled platform. The authors explore how social media influencers and …
via a nonbrand-controlled platform. The authors explore how social media influencers and …
Competitive targeted marketing in social networks with switching topology: Seed selection and consensus shaping
N Lang, Q Zha, L Wang - Information Fusion, 2023 - Elsevier
The boom of social network platforms has greatly enriched people's platform choices for
social interactions, which may cause people to switch frequently in different social networks …
social interactions, which may cause people to switch frequently in different social networks …
Influence maximization considering fairness: A multi-objective optimization approach with prior knowledge
H Gong, C Guo - Expert Systems with Applications, 2023 - Elsevier
The influence maximization problem (IMP) has been one of the most attractive topics in the
field of social networks. However, sometimes fairness in IMP should be considered …
field of social networks. However, sometimes fairness in IMP should be considered …
Influence nodes identifying method via community-based backward generating network framework
Traditional methods for influential node identification usually require time consuming
network traversal to select the candidate node set. In this article we propose a new influence …
network traversal to select the candidate node set. In this article we propose a new influence …
Improved information diffusion models based on a new two-sided sign-aware matching framework in complex networks
The information diffusion model is an important trending topic in the influence maximization
problem that companies use it aiming to promote effective viral advertising campaigns at a …
problem that companies use it aiming to promote effective viral advertising campaigns at a …
An improved clustering based multi-objective evolutionary algorithm for influence maximization under variable-length solutions
Abstract Knowledge of influential actors on real networks is essential for designing policies
for boosting the spread of positive things (eg, news and innovation) and preventing the …
for boosting the spread of positive things (eg, news and innovation) and preventing the …