Social network and linguistic analysis of the# nutrition discourse on the social network platform X, formerly known as Twitter
Social network analysis (SNA) of social media content allows information transfer to be
visualised, identifies influential actors, and reveals public opinion. However, to date no …
visualised, identifies influential actors, and reveals public opinion. However, to date no …
Motives for following social media influencers: Scale development and validation
CC Wang, SC Chang, IH Hsieh - Information Development, 2025 - journals.sagepub.com
The study develops a 33 items Influencer Following Motives Scale for analyzing why people
follow social media influencers. The study unfolds in four stages: initial item formation …
follow social media influencers. The study unfolds in four stages: initial item formation …
Scroll, Click, Buy: The Impact of Social Media Attributes on Purchase Intentions among Young Adults
AB Azman, MA Abdul Majid, MS Zainozaman… - Journal of Information …, 2025 - jitm.ut.ac.ir
Online review sites and social media platforms have become crucial sources of information
for consumers, greatly influencing their purchasing behavior and decision-making …
for consumers, greatly influencing their purchasing behavior and decision-making …
Food-Related YouTube Influencer Marketing: The Impact of Homophily and Interactivity on Social Media Engagement
L Dam - Global Perspectives on Social Media Influencers and …, 2024 - igi-global.com
Influencer marketing on YouTube has become an increasingly popular method for building
engagement with consumers. This study examines how perceived homophily and …
engagement with consumers. This study examines how perceived homophily and …
[PDF][PDF] AN ANALYSIS OF TIKTOK FOOD TRENDS AND THEIR IMPACT ON USERS'EMOTIONS AND DIETARY CHOICES
F Cogo - 2024 - libstore.ugent.be
The rapid rise of TikTok has significantly influenced food and nutrition-related content,
especially among younger users. This study examines the connection between TikTok food …
especially among younger users. This study examines the connection between TikTok food …
[PDF][PDF] Why Did I Become a Social Media Follower? An Integrative Literature Review
Background: Social media drives marketing, with users turning into influencers, leading to
influencer marketing. As human influencers (HIs) and virtual influencers (VIs) exist …
influencer marketing. As human influencers (HIs) and virtual influencers (VIs) exist …
Reflection of the Youth Social Problems in Russian Social Advertising
T Afanasyeva, E Torgunakova… - European Conference on …, 1987 - Springer
This article investigates the social problems of youth in Russia and the peculiarities of their
reflection in social advertising. The purpose of this study is to develop recommendations to …
reflection in social advertising. The purpose of this study is to develop recommendations to …