This paper reviews the findings from the last 20 years on the behavioural factors that
influence farmers, decisions to adopt environmentally sustainable practices. It also proposes …

This paper contributes to emerging discourse about the ongoing challenges and
opportunities of social marketing as a discipline. The paper presents a qualitative …

Purpose The purpose of this study is to examine the importance of relationship marketing
and particularly customer trust in energy-efficiency labels in social marketing interventions …

Behavioural public policy is predominantly based on insights from behavioural economics
and psychology in order to 'nudge'people to act in line with specific aims and to overcome …

A number of European tourist destinations have become the subject of a public debate on
overtourism. The present article argues that problems discussed under the overtourism …

In this editorial, critical review, and research agenda for this special section of the Journal of
Marketing Management on 'Critical Social Marketing: Towards Emancipation', we argue that …

Purpose This study aims to provide empirical evidence and a different perspective on the
relevance of the traditional marketing mix in social marketing programmes. This is a …

Purpose This paper aims to argue that resilience–and its underlying socio-ecological
perspective–is a critical concept that could serve to integrate different views on, and …

Climate change is emerging as a major threat to farming, food security and the livelihoods of
millions of people across the world. Agriculture is strongly affected by climate change due to …

Background: With the increasing production of domestic waste in South African urban areas,
household waste separation has become a crucial recycling activity for better management …