Emotional experiences trigger the social sharing of emotion. This disclosure of emotional
facts and feelings to the social surrounding was generally considered as a simple process of …

In recent years, advertisers have increasingly been using emoji in their promotional
communications. However, little is known about how consumers might react to the use of …

This research investigates the impact of using emojis (ie, the pleading-face emoji) on
customer forgiveness in relation to handling complaints on social media. Specifically, this …

The hyperpersonal model of communication was conceived in the 1990s and has driven
much of the research into online impression management. Based on four principal tenets …

Empathy plays a crucial role in fostering positive social interactions and is elicited through
verbal and nonverbal socioemotional cues. Computer-mediated communication (CMC) …

Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the
persuasive consequences of this phenomenon remain unclear. Drawing on emotions as …

A “digital native” is a member of the younger generation who grew up in the cyber age.
Although earlier studies have focused on digital natives' competence in information …

Are social media posts with emoji more engaging? Guided by the media richness theory,
this study explores the relationship between visual (ie, emoji) and textual content, and how …

Digital images of faces such as emoji in virtual communication have become increasingly
popular, but current research findings are inconsistent regarding their emotional effects on …

Intention to facilitate individual voluntary product recommendation in online social
networking communities has attracted increased attention. However, it is not obvious why …