Purpose This paper aims to examine the Islamic marketing literature to uncover potential
customer adoption behaviours and enhance the effectiveness of blockchain-based halal …

Purpose The aim of this manuscript is to study the current scientific literature on food
marketing and religion, by giving an overview of current knowledge and the possible future …

Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using
the theory of planned behavior through repurchase intention, which is primarily relying on …

The purpose of this research is to examine the impact of supply chain integration (SCI),
demand for halal products (DHP), halal marketing (HM), process quality improvement (PQI) …

Purpose The main objective of this research is to investigate the factors that influence
consumer purchase decisions for halal products before and during the COVID-19 pandemic …

Purpose This study aims to provide a comprehensive review of published research on the
halal value chain (HVC) that is accessible through the Scopus database …

Purpose This paper aims to examine existing literature on halal food consumption from the
perspective of consumer behaviour research. It identifies progress, current state and gaps …

Purpose This study aims to investigate and understand the purchasing intentions and
behaviors of Indian Muslim consumers toward halal products. Specifically, it seeks to …

This study aims to analyze the effect of halal labels, product variety, product quality, and
competitive prices on consumer buying interest. In the era of globalization where consumer …

Purpose This study aims to empirically examine the knowledge, social and religious factors
effecting the intention to receive COVID-19 vaccination while considering the mediating role …