The study highlights how digital marketing is often detrimental, when it is done by unskilled
service providers. It highlights how the hyped services of search engine marketing (SEM) …

Digital artifacts are embedded in wider and constantly shifting ecosystems such that they
become increasingly editable, interactive, reprogrammable, and distributable. This state of …

In digital marketing planning, keyword choice for search engine positioning is crucial for
customer attraction, and the associated investment is an increasingly relevant part of the …

Gelişen teknoloji ile birlikte işletmeler, işlerini her geçen gün daha fazla internet ortamına
taşımaktadır ve internet ortamında pazarlama çabaları gerçekleştirmektedirler. Endüstri her …

ABSTRACT The practice of Search Engine Optimization (SEO) can significantly increase a
website's search rankings, driving more traffic to the website, and thereby increasing …

Research questions: This tutorial aims to answer two general questions:(1) What contributes
to search engine rankings? and (2) What can web content creators and webmasters do to …

Digital objects are marked by a limited set of variable yet generic attributes such as
editability, interactivity, openness and distributedness. As digital objects diffuse throughout …

Crowdfunding as a new way of financing in the web 2.0 has increased over the last years,
but only little is known how project initiators increase their chances of successful fundraising …

This paper represents an exploratory study into an emerging culture in UK online
newsrooms—the practice of Search Engine Optimisation (SEO), which assesses its impact …

Rapidly evolving digital technologies across the last two decades have undeniably caused
great changes in the field of journalism. The development of online journalism has affected …