[图书][B] Essentials of corporate communication: Implementing practices for effective reputation management

CBM Van Riel, CJ Fombrun - 2007 - taylorfrancis.com
This lively and engaging new book addresses a topical and important area of study. Helping
readers not only to understand, but also to apply, the most important theoretical notions on …

Household preferences for energy-saving measures: A conjoint analysis

W Poortinga, L Steg, C Vlek, G Wiersma - Journal of economic psychology, 2003 - Elsevier
Studies on household energy use generally focus on social and psychological factors
influencing the acceptability of energy-saving measures. However, the influence of physical …

Why are energy policies acceptable and effective?

L Steg, L Dreijerink… - Environment and …, 2006 - journals.sagepub.com
This article examines which policy features affect the perceived effectiveness and
acceptability of pricing policies aimed to reduce CO2 emissions. A survey study was …

Managerial decision making in marketing: The next research frontier

B Wierenga - International Journal of Research in Marketing, 2011 - Elsevier
Managerial decision making in marketing is the heart of the field. Strangely enough,
academic work on this topic is scarce. Existing work on marketing decision making is either …

[图书][B] Integrated communication: concern, internal and marketing communication

M Vos, H Schoemaker - 2011 - books.google.com
Page 1 eleven international publishing 4th edition Integrated communication Concern, internal
and marketing communication Marita Vos and Henny Schoemaker Page 2 Integrated …

Motives for acquiring companion animals

N Endenburg, J Bouw - Journal of Economic Psychology, 1994 - Elsevier
This investigation shows that people keep animals mainly for social reasons. The principal
social reason is companionship, and respondents were unable to explain this reason …

[图书][B] Monitoring public perception of organisations

M Vos, H Schoemaker - 2006 - books.google.com
Page 1 Monitoring public perception of organisations Marita Vos and Henny Schoemaker Page
2 Page 3 Monitoring public perception of organisations ين القصد ال 209 1 Page 4 Page 5 …

A conceptual model for analysing input–output coefficients in arable farming systems: from diagnosis towards design

TJ De Koeijer, GAA Wossink, MK Van Ittersum… - Agricultural systems, 1999 - Elsevier
Environmental legislation is forcing a rethink about desirable crop production systems. The
development of new production systems that meet economic and environmental objectives …

[图书][B] Temporal aspects of theme park choice behaviour

A Kemperman - 2000 - Citeseer
The latest figures of the World Tourist Organization show that in the new millenium tourism 1
will be the single largest industry in the world. According to the WTO, international tourism …

[PDF][PDF] Temporal aspects of theme park choice behavior: modeling variety seeking, seasonality and diversification to support theme park planning

ADAM Kemperman - 2000 - research.tue.nl
The latest figures of the World Tourist Organization show that in the new millenium tourism 1
will be the single largest industry in the world. According to the WTO, international tourism …