This was a systematic review to explore the nature of marketing of healthcare organisations
in an international context. The objectives were to: systematically collect, document …

Marketing Audit as a concept has been hailed across the world as a highly useful tool for
helping the overall marketing function. This article is a systematic literature review of …

Sağlık toplumların sürdürülebilir kalkınmalarına olanak sağlayan öncelikli bir alandır. Sağlık
hizmetleri diğer sektörlerden farklı ve kritik derecede önemli bir hizmet sektörüdür …

Neglected diseases are diseases for which adequate drug treatment is lacking or not
commonly available to sufferers of the disease. The diseases mostly affect people living in …

A segmentação de mercado (SM) é um empenho para crescer a assertividade do setor de
marketing da empresa. Segue uma filosofia voltada para o cliente, onde se descobre as …

National health systems in the modern age are undergoing permanent reform. The problems
of health reforms are diverse, but the leaders are of a management and organizational …

Националните здравни системи в съвременната епоха са в процес на перманентно
реформиране. Проблемите на здравните реформи са многообразни, но водещите са …